This has to be the BEST explanation of Search Engine Optimization I’ve ever come across. Even though it is now 10 years old it is still very much relevant to this day. Presented by Matt Cutts, whom many refer to as “Mr. Google himself”, at Wordcamp 2009; this seminar explains what google considers proper s.e.o., the baffling things people do to try to rank a site and is full of insight and humor.
As a business owner, you’re already aware that your customers are the lifeblood of your business. That being said what’s one of the most effective marketing tools for building your brand, engaging with customers, and closing sales? An email newsletter.
Hiring a WordPress developer or designer is never an easy task. The sheer number of potential applicants for a job posting can make it a real challenge to find someone who is both qualified and a good fit.
Wordpress Tags and Categories - what's the difference. I’ll start off with what they have in common. Both are excellent tools for search engine optimzation and findability within queries if used correctly.
Understanding WordPress heading tags and how to use them correctly makes a huge difference in content quality. In this article, I will take a closer look at this important formatting element. There are six different headings in HTML: H1, H2, H3, H4, H5, and H6.
Back in the mid 1990’s when I first got introduced to digital marketing, there were clear lines drawn in the sand. Search engine optimization was one department, paid search was another, and content was words that you crammed full of keywords that someone told you, (he said he was an expert), and social media was basically non-existent or taking baby steps like My Space or Facebook.
Findability is a term for the ease with which information contained on a website can be found, both from outside the website (using search engines and the like) and by users already on the website. Although findability has relevance outside the World Wide Web, the term is usually used in that context. Most relevant websites do not come up in the top results because designers and engineers do not cater to the way ranking algorithms work currently.