This has to be the BEST explanation of Search Engine Optimization I’ve ever come across. Even though it is now 10 years old it is still very much relevant to this day. Presented by Matt Cutts, whom many refer to as “Mr. Google himself”, at Wordcamp 2009; this seminar explains what google considers proper s.e.o., the baffling things people do to try to rank a site and is full of insight and humor.
As a business owner, you’re already aware that your customers are the lifeblood of your business. That being said what’s one of the most effective marketing tools for building your brand, engaging with customers, and closing sales? An email newsletter.