Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on Sun Tzu to warfare and civilization have adapted these teachings for use in politics, business and everyday life. The Art of War is a book which should be used to gain advantage of opponents in the boardroom and battlefield alike.
What does this have to do with website development. Case in point. It has stood the test of time and has relevancy to this very day and time, as does this excellent presentation by Matt Cutts, often referred to as Mr. Google. His seminar aptly titled “Straight from Google: What You Need to Know.”, although given 12 years ago, hold true to this day.
When I acquire a new client, one of the first things I do is send them a link to his video presentation and ask of them to set aside time to watch it thoroughly and then consider their strategy and the content they want to provide me with.
Within his seminar he goes on to explain that before you can rank better on Google you need to understand how google works, what google wants to see, and how to optimize your site for search queries and rankings. Getting to PageRank most people in the audience think it’s based on “fairy dust” or “secret sauce” although Matt explains it’s based on: The number and importance of links pointing to you.
He also advises updating often by following and applying the ‘Katamari Philosophy’… “the one thing you learn in Katamari is that you’re always reaching.” He adds, “Start small, start in a niche where you can do well, and that might be a very small niche. But then build up, build up, build up. Don’t overreach.”
All in all, watching this entire seminar is “time well spent”.