I’ve heard this all to often…
Google analytics is showing clicks but my site is showing no activity. What’s going on? Check out the bounce rate. Almost 9 out of 10 times the answer lies within. They see you, they click you, and that’s it, they see little except a loading page. See you later, and off they go elsewhere.
Statistics show that 47% of all end users expect a page to load in two seconds or less. That’s one heck of a goal to achieve. Take longer than 3.25 seconds and you’ll lose 40% of your chances on a click thru. Plus, within google’s eyes you have a negative impact on conversions, lessening your page values.
So having a slow site is a double-whammy: It increases your bounce rate, while lowering your rankings. Not a good situation.
There are however, remedies to this situation; their being several adjustments you can make to speed up a site, dramatically improve page load time and give your site performance an overall boost.
To analyze page speed I utilize Pingdom Website Speed. This tool will provide you with results and recommendations on which elements of your site could use improvement. The grading system lets you know which issues are the most pressing and need to be addressed. It will even break down your site’s performance for mobile and desktop users. This is an effective way to quickly gauge where problem areas lie in your site. You can also determine which elements are working fine and should be left alone.
Just type in your URL and start the test.
The other recommended action is to install a Caching Plugin – One of Pingdom’s suggestions was to leverage browser caching. This is perhaps the most effective thing you can do pound-for-pound. And it’s not difficult. If you use WordPress, you can do this by installing a caching plugin like WP-Fastest Cache, with its loads of options and ease of use. It’s also really simple to use. Just install and activate the plugin, enable the basic settings and it will improve your site speed and performance right away. It does this through browser caching as well as HTTP compression, mobile support and so on.