At Designs by Ron, we believe that Search Engine Optimization is a crucial part of ANY and EVERY website we design or develop and therefore is initiated at the onset of any design plan or project. As such, Google Analytics is always kept in mind while optimizing all content, images and title and tags and what not. Then upon completion of the site, the analytics code is properly inserted in every site we design.
Google analytics is a free tool that you can used to track information about the way visitors to your site interact with it. It’s especially useful when used in conjunction with webmaster tools, necessary for analytics to function. For any website to be successful and for the seo to be proper you will need to utilize Google Analytics to track the performance of your site, view real time visitors and follow them as they browse your pages, obtain vital query information pertaining to user search and so much more. It offers a wealth of information right out of the gate.
- It is completely free of charge. Although it is a free tool, but it still offer just as much or even more functionalities when compared to other paying tools.
- You can find out where your site visitors are coming from, what pages they are coming in on and leaving on, their keywords. Also you are able to identify location and demographics such as age, gender, income and more, pages and links your visitors click the most. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages.
- There are many options available within visitor segmentation. With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources.
- Page performance – With this analytic report, you will be able to fine tune your website, and do a new copywriting on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gaining more customers in the near future.
With Google Analytics, other than collecting data about traffic from Google, you will also be able to collect data traffic from MSN and Yahoo! search results with respect to your site and use it to strengthen your stronghold on the search platform.