I’ve heard this all to often…
Google analytics is showing clicks but my site is showing no activity. What’s going on? Check out the bounce rate. Almost 9 out of 10 times the answer lies within. They see you, they click you, and that’s it, they see little except a loading page. See you later, and off they go elsewhere. Nearly half (47 percent) of people expect a webpage to load in two seconds or less. If it takes longer than three seconds to load, 40 percent will abandon your site.
Just think of the negative impact on conversions. Not only does a sluggish site hurt the user experience, it adversely affects SEO. Google categorizes page loading speed as No. 20 of their top 200 ranking factors. Search engine spiders can estimate your site speed fairly accurately based on a page’s code and file size. So having a slow site is a double-whammy: It increases your bounce rate, while lowering your rankings. Not a good situation.
Fortunately, there are several different adjustments you can make to fix a slow site, increase your speed and boost overall site performance.
- Use Tools to Identify Specific Flaws
And here’s the tool i utilize and recommend for analyzing page speed and identifying issues:
Pingdom Website Speed Test
Pingdom is a company based out of Sweden (now owned by SolarWinds) that offers a variety of different services, such as uptime monitoring, page speed monitoring, transaction monitoring, server monitoring, and visitor insights (RUM). Probably one of the things they are most well known for is their free website speed test tool. It is one of the most popular performance testing tools in the WordPress community.
Why is it so popular? Well, for one, it’s probably the easiest speed testing tool to use! Not everyone is a web performance expert, and so for the typical WordPress user, some of the other alternative tools out there can be quite overwhelming. Sometimes less is more as they say. After all, you just care about two things: how fast is your website and how can you make it faster.
Just type in your URL and start the test.
One of Pingdom’s suggestions was to leverage browser caching. This is perhaps the most effective thing you can do pound-for-pound. And it’s not difficult. If you use WordPress, you can do this by installing a caching plugin like W3 Total Cache.
With more than one million active installs and a 4.5 star rating, this is one of the most trusted caching plugins. It’s also really simple to use. Just install and activate W3 Total Cache, and it will improve your site speed and performance right away. It does this through browser caching as well as HTTP compression, mobile support and so on.
Once it’s set up, go to the plugin’s settings to adjust it to your preferences.
As for support – It Doesn’t Get Any Better Than This