Content Creation and Marketing

Content Creation - Designs by Ron

Calendar Layout • Newsletter Design • Presentations • Blog Posts

PDF Creation • Business Cards • Company Letterhead • Basically whatever you need…

When something is designed effectively, it becomes a coherent piece of visual communication that combines
imagery (graphics),
typography, and photography, to convey a message to a specific target audience.

Marketing and Graphic Design

Marketing graphic design is all about communicating and promoting a brand’s products or services in a visually appealing way. Not only that, but all the materials created need to adhere to the company’s visual identity. Great design marketing is more than just your company’s logo, font, page layout, or images you use. Beautiful marketing design has the potential of motivating people to take action by providing a clear, easy path to conversion. The important thing is that at every stage of your marketing campaign, you need to think about how to create engagement with your audience and then how to convert engagement into the desired outcome.

You have to ask yourself how to turn a call to action into an actual sale and how you can create a brand experience out of digital marketing design. Ultimately, the design is responsible for creating an emotional response from your audience. Great design can reduce the anxiety that people may have towards converting. This can be done by addressing the fears and concerns someone may have around the product or service you’re advertising for. To encourage consumers to use your product or service, it helps if you showcase them in context. More specifically, your audience needs to see how you can help them fix a problem they’re having or how it can bring them joy. By viewing the product in context, a person can visualize much more quickly whether it can work for them and their current lifestyle.

Color theory is an essential part of marketing graphic design that has an impact on conversions. It’s crucial to study it because it allows you to determine how your customers will respond to marketing messages based on the color you use in your banners. The psychology of color is about art and science combined. That’s why you need to think about the type of response you’d like from your audience and find the perfect combo between your brand’s colors and those that will help you achieve your goals.

Establish your own unique tone, style, and differentiate from competitors. As a result of your unique identity, customers and potential clients will also become more familiar with your brand and distinguish you from the crowd. A visual identity communicates the personality, memories, emotions, and experience of a brand. It acts as the face behind the brand and passes on important messages to the audience.

A custom 404 page lets you provide a user-friendly website to your visitors even in the midst of an error. Very few users, when presented with a 404, will do more beyond click back to get out of the mistake. A custom 404 page is a good opportunity to keep them on your site and do more to redirect them to their destination.

A custom 404 page lets you provide a user-friendly website to your visitors even in the midst of an error. Very few users, when presented with a 404, will do more beyond click back to get out of the mistake. A custom 404 page is a good opportunity to keep them on your site and do more to redirect them to their destination.

CUSTOM 404 PAGES

Clicking a link and ending up on a 404 page can be upsetting for website users, but many companies have turned this less-than-ideal experience into a chance to build their brands. The initial reaction of clicking a link only to have it lead to a 404 error is likely to be negative. Creating a unique 404 error page can quickly turn frustration into a laugh.

Links can go bad over time. Products get removed, pages get deleted, or there is a change to a website’s structure. When visitors click on a “dead” link (removed or deleted page), they will see your 404 error page. So you don’t feel too bad, there are times when visitors simply type in the wrong URL. When they enter an incorrect link, they will be redirected to the 404 page.

Finding yourself on a 404 page can be a frustrating experience for a user – you’ve essentially dead-ended in trying to find the thing you’re looking for. Because of this, creating a 404 page that eases that frustration – either through playful content, visual elements or suggestions to getting them to the right place – can be a great way to ease that negative emotion. Not having a custom 404 page can be detrimental to the user experience of your website and reflect poorly on your search rankings.

The more generic and lackluster the page, the greater the disappointment. Also, the more apparent the mistake is. A 404 page should be a happy accident that does not lead to confusion or annoyance. A standard 404 page gives users little to no options — go to the homepage or leave the site. There is so much opportunity left on the table. Think about the main goal of your website. Do you want to gain subscribers, contact information, book appointments, or sell a product? This is your chance. Utilize the chance and offer them an incentive through a call to action. One client has me send them immediately to a discount coupon “print me” now option to save and relative links for them to follow.

A great 404 page also reflects the business/ website’s brand personality and style. Some use a hint of humor to lighten up the mood.

Business Cards

Imagine visiting a conference and meeting prospects for your business. But just when you’re about to show them your card, you remember that the card is not that persuasive as your first pitch. What to do? The marketing of your business can either break you or make you. If you end up with a boring business card, who will look and call you? Design a stunning card that perfectly captures your brand.

Even a simple business card should be printed and tailored to perfection to make an impression. Standard business cards are one of the most important things that companies print and with us there is no limit to what a standard business card can be. Right from the design, shape, size, color and feel, we can help you with all the different variables to create business cards that stand out from the rest.

At Designs by Ron we understand the importance of having top-quality business cards, therefore, we design innovative business cards that impress your target audience and serve the purpose.

Business Card Layout and Design

Business Card Layout and Design Mockup

Business Card Layout and Design Mockup

Business Card Layout and Design Mockup

Business Card Layout and Design Mockup

Business Card Layout and Design Mockup

Business Card Layout and Design Mockup

Business Card Design • Layout | “first impressions are everything”

ADWORDS

Ads and Banners

Boost your ROI and increase conversions with creative web banners and ads for Google Adwords, Facebook, and more. We provide a variety of web advertisement graphics for your business’s marketing campaigns. These ads can be used on Google, Bing, Social Media, or for any other form of PPC campaigns that your business is currently running. We also provide professional promotional advertisements, print design and more. We take your brand’s identity and make it stand out online and impact as many viewers as possible.

Franklin Lakes Shade Tree Commission Master Plan

PUBLICATIONS, REPORTS, AND MANUALS

Present high-quality reports to your customers, employees, and affiliates with impactful publications, reports, and manuals.
Does your business need a print publication (booklet, leaflet, journal, pamphlet, magazine, newsletter, etc.)? We are experienced with Adobe InDesign and various other professional publication tools and can provide a variety of publications for your business. We are also able to provide business reports, business manuals, and various other types of printed reports. We are experienced in Adobe InDesign and other professional publication software. We can also facilitate getting your report, manual, or publication printed properly and delivered to your business’s location whenever you need it.

INFOGRAPHICS

Infographics, similar to videos, present information in a way that is captivating, informative, and easy to comprehend. The most common types of infographics include statistical infographics, informational infographics, timeline infographics, process infographics, geographic infographics, data comparison infographics, and data hierarchical infographics. Not only are infographics excellent tools for presenting information, they can also be integrated easily into your business’s marketing campaigns.

We research and deliver a variety of infographics, which can be used in business presentations, business publications, inside online learning management systems, on a business’s website, on a social media page, or can be used to build quality backlinks for SEO. Our infographics are clean, professional, and creative and can be designed for any type of business or organization.

The most common types of infographics include statistical infographics, informational infographics, timeline infogrpahics, process infographics, geographic infographics, data comparison infographics, and data hierarchical infographics.

Englewood Animal Rescue Sanctuary Calendar Layout and Design

PRINT DESIGN

Convey your message, promote a product, and connect with your audience with creative, print designs.

While web advertisement is usually the most common method in a marketing campaign, print media advertisement can still make a big impact on a business’s marketing efforts. We provide a full range of print media advertisement including magazine and newspaper advertisements, posters, flyers, brochures, tri-folds, postcards, rollup banners, and more. Does your business need work done on already existing print media ads? We are well-versed in Adobe Illustrator, Adobe Photoshop, and Adobe Indesign and can take on any existing project your business needs work on. Our print media advertisement is effective, well-designed, and achieves your business’s marketing goals.

Let’s Get Started Today

CONTACT ME