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January 2019

S.E.O. straight from the horse’s mouth

By |2019-01-23T22:05:35-04:00January 23rd, 2019|Categories: Marketing, Search Engine Optimization, Wordpress Development|Tags: , , , |

This has to be the BEST explanation of Search Engine Optimization I’ve ever come across. Even though it is now 10 years old it is still very much relevant to this day. Presented by Matt Cutts, whom many refer to as “Mr. Google himself”, at Wordcamp 2009; this seminar explains what google considers proper s.e.o., the baffling things people do to try to rank a site and is full of insight and humor.

August 2018

Email Newsletter Tips To Get You Started

By |2018-08-14T22:13:54-04:00August 14th, 2018|Categories: Marketing, Search Engine Optimization, Wordpress Development|Tags: , , , |

As a business owner, you’re already aware that your customers are the lifeblood of your business. That being said what’s one of the most effective marketing tools for building your brand, engaging with customers, and closing sales? An email newsletter.

July 2018

May 2018

February 2018

What is this page about

By |2018-02-06T18:27:43-04:00February 6th, 2018|Categories: Search Engine Optimization, Website Design, Wordpress Development|Tags: , , , |

Understanding WordPress heading tags and how to use them correctly makes a huge difference in content quality. In this article, I will take a closer look at this important formatting element. There are six different headings in HTML: H1, H2, H3, H4, H5, and H6.

January 2018

What is structured data and why does it matter

By |2018-01-08T14:57:32-04:00January 8th, 2018|Categories: Search Engine Optimization, Wordpress Development|Tags: , , |

Structured data adds context to your website content by way of using standardized search engine “vocabulary” at Schema.org. When implemented correctly, structured data increases the chances that search engines like Google will show additional information about your content directly in the search engine results pages (aka SERPs) via “rich snippets”

November 2017

October 2017

September 2016

S.E.O. – an evolution

By |2017-12-16T21:43:36-04:00September 28th, 2016|Categories: Search Engine Optimization, Website Design, Wordpress Development|Tags: , , |

Back in the mid 1990’s when I first got introduced to digital marketing, there were clear lines drawn in the sand. Search engine optimization was one department, paid search was another, and content was words that you crammed full of keywords that someone told you, (he said he was an expert), and social media was basically non-existent or taking baby steps like My Space or Facebook.