Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. In 2009 Matt Cutts, Head of SEO at Google gave an SEO Wordpress Seminar. What does that have to do with website development? Case in point. Both have stood the test of time and have relevancy to this very day and time. His seminar, aptly titled “Straight from Google: What You Need to Know.”, although given 12 years ago, hold true to this day.