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About Ron Straining

Designing and developing websites since the mid 1990's, I am proficient within adobe creative master suite, utilizing these tools to enhance and optimize wordpress design and development and am a strong advocate of implementing search engine optimization from the onset of any project to attain maximum findability online. With a vast and thorough knowledge and understanding of google algorithms and specifications, google integration is implemented from the onset of any development, enhancing findability of your firm.

August 2018

Email Newsletter Tips To Get You Started

By |2018-08-14T22:13:54+00:00August 14th, 2018|Categories: Marketing, Search Engine Optimization, Wordpress Development|Tags: , , , |

As a business owner, you’re already aware that your customers are the lifeblood of your business. That being said what’s one of the most effective marketing tools for building your brand, engaging with customers, and closing sales? An email newsletter.

July 2018

May 2018

February 2018

What is this page about

By |2018-02-06T18:27:43+00:00February 6th, 2018|Categories: Search Engine Optimization, Website Design, Wordpress Development|Tags: , , , |

Understanding WordPress heading tags and how to use them correctly makes a huge difference in content quality. In this article, I will take a closer look at this important formatting element. There are six different headings in HTML: H1, H2, H3, H4, H5, and H6.

January 2018

What is structured data and why does it matter

By |2018-01-08T14:57:32+00:00January 8th, 2018|Categories: Search Engine Optimization, Wordpress Development|Tags: , , |

Structured data adds context to your website content by way of using standardized search engine “vocabulary” at Schema.org. When implemented correctly, structured data increases the chances that search engines like Google will show additional information about your content directly in the search engine results pages (aka SERPs) via “rich snippets”

November 2017

October 2017

September 2016

S.E.O. – an evolution

By |2017-12-16T21:43:36+00:00September 28th, 2016|Categories: Search Engine Optimization, Website Design, Wordpress Development|Tags: , , |

Back in the mid 1990’s when I first got introduced to digital marketing, there were clear lines drawn in the sand. Search engine optimization was one department, paid search was another, and content was words that you crammed full of keywords that someone told you, (he said he was an expert), and social media was basically non-existent or taking baby steps like My Space or Facebook.

findability – what is it?

By |2017-08-23T10:50:04+00:00September 28th, 2016|Categories: Search Engine Optimization, Wordpress Development|Tags: , , , |

Findability is a term for the ease with which information contained on a website can be found, both from outside the website (using search engines and the like) and by users already on the website. Although findability has relevance outside the World Wide Web, the term is usually used in that context. Most relevant websites do not come up in the top results because designers and engineers do not cater to the way ranking algorithms work currently.