There is a powerful dynamic interface created when a compelling message is communicated through strong server development, graphic design, precise coding and expert website design. We specialize in creating that dynamic…
Building a strong online presence is critical in an increasingly digital world. Whether you’re building a blog, your business, or your personal brand, you’ve got to build a tribe of faithful online followers to experience the success you’re working so hard to find.
We work with each of our clients closely to create a custom website design that is consistent with and extends the company’s branding and corporate identity. We understand that it’s not just designs that makes an effective web site, it’s web marketing strategy, navigation, and branding. Creating brand recognition through precise graphics and text to obtain a consistent visual identity theme across the spectrum of your marketing materials. Your marketing materials should convey that which is essential about your business identity, clearly establishing your image. Precision search engine optimization ensures that all your data and information is processed and indexed within the databases of the search engines and directories.
Findability is the quality of a piece of information to be conveniently and intuitively “within reach” on the web when needed. In the hypercompetitive world of online commerce, ensuring that your findability is better than your competitors’ can be the difference between success and failure. First consider the two distinct hurdles to consumers finding exactly what they want on your site: external findability and on-site findability.
External findability is the domain of branding and search-engine-optimization tactics. It usually involves two steps: building initial brand awareness and ensuring accessibility from external search. On-site findability is concerned with the ability of a potential customer to find what they are looking for within a specific site.
One approach to thinking about the strategic implications of findability for your company is to consider the return on investment from your efforts. Every dollar spent to enhance findability delivers paying customers, who in turn generate revenue to offset that investment in findability.
Companies can achieve significant returns by investing in external findability and improving aspects such as traditional marketing, targeted online advertising, paid search, and other customer acquisition strategies. These will increase the number of customers who arrive at your site.
Findability and the factors thereof are vital to your search engine optimization and as such should be researched and implemented from the very onset of any website development. Findability is a term for the ease with which information can be found. It means that users can easily find content or information they assume is present on a website. As such this entails that all images are properly optimized and named, all relative alt and title tags are utilized within the images; that your textual content flow incorporates keywords and search query terms within it.