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January 2018

What is structured data and why does it matter

By | 2018-01-08T14:57:32+00:00 January 8th, 2018|Categories: Search Engine Optimization, Wordpress Development|Tags: , , |

Structured data adds context to your website content by way of using standardized search engine “vocabulary” at Schema.org. When implemented correctly, structured data increases the chances that search engines like Google will show additional information about your content directly in the search engine results pages (aka SERPs) via “rich snippets”