Audience Targeting will take the place of keyword research…
At Designs by Ron, we believe that Search Engine Optimization is a crucial part of ANY and EVERY website we design or develop and therefore is initiated at the onset of any design plan or project. We thoroughly analyze the intended market and audience of any site being developed and design and optimize accordingly. We implement many aspects of seo into every site to specifications as recommended by google as per design and search.
If you have an existing site, an analysis of your website’s structure can be initiated and from the results thereof, points of weakness and strengths can be attained and changes and or additional content recommendations can then be made accordingly. Understanding that one size does not fit all was an important step in our evolution. We create an online strategy centered around your business objectives as a company. What services will boost your bottom line? We’ll explore avenues from keyword research and conversion optimization to link building to hit your target every time.
Some of the factors we cover are as follows:
Mobile – Responsive Website Design
There are many advantages of responsive design for website owners and these have to do with SEO, reaching a larger audience and staying in synch with the latest trends in web design.If you are an online business owner or webmaster looking for ways to keep your website and business on top of the competition, expand your reach, increase your conversion rates and keep your users happy then getting a responsive website should be your top priority.
For those that are not familiar with the term ‘responsive web design’, the simplest definition I can give is that a responsive web site is optimized for viewing (i.e. looks good) on different types of devices, screens and resolutions. In other words the design adapts to the available viewing space offering the user with a nice experience without having to move left and right with a scroll bar or zoom-in, zoom out in order to read the text or view an image.
The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. One website costs less than two, and the savings can be substantial. Sites designed solely for mobile device traffic don’t offer the advanced navigational techniques found in traditional websites, and they also require the user to maintain two separate web addresses for your site. This is inconvenient for most people and can cause them to check out the competition’s website. Responsive web design enhances SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device.
With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.
Local S.E.O. – “findability”
As part of each website project, we conduct search engine key phrase query research into both your business and the industry thereof. Who’s doing what and how are they being found? Taking this data we then incorporate it into the page titles, (h) tags (headings), excerpts and snippets ; thereby conforming to web design standards as well as Google’s criteria.
Findability is a term for the ease with which information contained on a website can be found, both from outside the website (using search engines and the like) and by users already on the website. Properly functioning internal site search is very important for visitor retention and generating traffic to a website.
If your business is not in GOOGLE PLACES FOR BUSINESS, by all means get it verified and get into Google Maps. Don’t confuse your verified business listing with your Google Plus pages because you can have a variety of brand pages. Your Business Listing with all pertinent and relevant and up to date information ties into Google Maps for Local Business query results.
Utilize the google plus page to add fresh content from your site and/or blog. Keep this fresh and google will keep you fresh as well. Superpages (free listing is sufficient), Yelp, Yellow Pages (again free), Bing and Yahoo are all noteworthy directories to maintain an up to date listing in.
You may not realize this, but images can generate a TON of traffic from image-based search engines (Google Images for example). If you want more of this traffic, you must learn how to optimize your images to score some of this traffic. Aim to make your image file names easy for Google to comprehend. For instance, imagine you’re Google and you come across an image titled: 0122223j.jpeg. Would you know what that image stands for? It would be much better to name an image file more along the lines of grey-fox-in-rock-den.jpeg, especially if the content on the page is also about grey wolves in the wild. Essentially, the more clues that Google can use to figure out what a site is about, the better.
Wherever possible, make sure that images are placed near the relevant text because you don’t want to confuse search engines. Search engines assess what page the image is on and the content around the image to dissect important information about the subject matter of your image. Basically, don’t feature an image about a cooking recipe if you’re content is about setting business goals. (A little farfetched example but you get the idea).
Use the “Site Speed” tool in Google Analytics to your advantage. By monitoring page load times, you can compare how each page is performing in comparison to the site average. This may help you uncover that you’re using too many or too large images. A general rule of thumb for page load time is between 3 and 5 seconds.
Remember, it’s all about the user experience and search engines recognize this important element in their ranking algorithm as well. If necessary, you can reduce the number of files that need to load on the page by combining images and code files, as well as removing any unnecessary images.
Insert meta-tags into your image. Utilizing Photoshop these tags are inserted relevant to description, keywords, author, location, title, copyright and numerous other tags that can be utilized to take the image and the site up the ladder in results.
Schema – Rich Snippets
Schema is a type of microdata that makes it easier for search engines to parse and interpret the information on your web pages more effectively so they can serve relevant results to users based on search queries.
For the most part, structured data refers to information with a high degree of organization, such that inclusion in a relational database is seamless and readily searchable by simple, straightforward search engine algorithms or other search operations; whereas unstructured data is essentially the opposite.
Rich snippets — we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they’re searching for is within reach on a particular site.
Ecommerce sites need to take advantage of every option to entice searchers to click on their page instead of a competitor’s. Rich snippets enable sites to embellish their search results with add-ons like ratings and photos, which draw the searcher’s eye as well as offering additional information.
With so many paid ads, image results, and other visually stimulating elements vying for attention on the search results page, rich snippets can be that special something that draws the eye and wins the click.
A few benefits of rich snippets include:
1) Drawing a user’s attention to your relevant result.
2) Providing instant information as related to their query.
3) Increasing click-through rates and lessen the amount of bounces due to not searchers not finding the content they were looking for.
Title and Tags
Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing. The title element of a web page is meant to be an accurate and concise description of a page’s content. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing.
The title element of a web page is meant to be an accurate and concise description of a page’s content. This element is critical to both user experience and search engine optimization. It creates value in three specific areas: relevancy, browsing, and in the search engine results pages.
A title tag is the main text that describes an online document. Title elements have long been considered one of the most important on-page SEO elements (the most important being overall content), and appear in three key places: browsers, search engine results pages, and external websites.
Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement.
Furthermore, several case studies have highlighted the importance of using header tags effectively. For example, SearchEccentric worked with Motor Cars Ltd. in overhauling their header tags to be more SEO-friendly. Rankings leapt accordingly, with one keyword in particular jumping from 320 in the SERPs to the top spot.
In terms of on-site SEO, header tags are certainly here to stay–it has been demonstrated that careful optimization can lead to major ranking increases.
HTTPS – SSL (secure socket layer)
Google has announced that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost. To get a little bit more detailed, data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:
- Encryption. Encrypting the exchanged data to keep it secure.
- Data Integrity. Data cannot be modified or corrupted during transfer without being detected.
- Authentication proves that your users communicate with the intended website.
Google claims that websites who use HTTPS will have a small ranking benefit because of these security aspects. It is clear that HTTPS offers security, so it is definitely the choice to put you in Google’s good graces. There are also some additional SEO benefits for you to consider.
The obvious one. As stated, Google has confirmed the slight ranking boost of HTTPS sites. Like most ranking signals, it is very hard to isolate on its own, but this is still something to keep in mind. On the plus side, the value of switching to HTTPS is very likely to increase over time.
When traffic passes to an HTTPS site, the secure referral information is preserved. This is unlike what happens when traffic passes through an HTTP site, and it is stripped away and looks as though it is “direct.”
Security and privacy.
HTTPS adds security for your SEO goals and website in several ways:
- It verifies that the website is the one the server it is supposed to be talking to.
- It prevents tampering by third parties.
- It makes your site more secure for visitors.
- It encrypts all communication, including URLs, which protects things like browsing history and credit card numbers. Google has provided the following tips for best practices when switching to HTTPS:
Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
- Use 2048-bit key certificates
- Use relative URLs for resources that reside on the same secure domain
- Use protocol relative URLs for all other domains
SEO SERVICES – DESIGNS BY RON
Although the above reading may at times seem a bit daunting for the average end user, for a well-schooled website designer these search engine optimization elements should be a basic part of any of their skills inventory and practice. Core elements MUST be incorporated into the overall website design and development from the onset to achieve maximum performance.